Main Actions
Each month, you can perform several actions to grow and manage your streaming service.
Commissioning Content
Creating original content exclusive to your platform.
How to Commission Content:
- Click the "Commission New Content" button
- Fill out the form with:
- Title: Name of your content
- Type: Movie, Series, Documentary, or Reality Show
- Genre: Action, Comedy, Drama, Sci-Fi, Fantasy, Horror, Romance, or Thriller
- Budget: How much to spend (higher budgets generally result in higher quality)
- Talent Level: Unknown, Rising Stars, Established, or A-List (affects cost and quality)
- Click "Create Content" to commission the production
Commissioned content becomes part of your permanent library and doesn't expire. The quality and popularity of content depends on budget, talent level, genre popularity, and some random factors.
Content Commissioning Tips
- Higher budgets generally lead to higher quality, but with diminishing returns
- A-List talent costs more but significantly boosts quality
- Series typically cost more than movies but attract more subscribers over time
- Pay attention to genre popularity in the news feed
- Balance between different content types and genres for a diverse library
Licensing Content
Acquiring existing content for a limited time period.
How to License Content:
- Click the "License Existing Content" button
- Browse the available licenses
- Each license shows:
- Title, type, and genre
- Quality rating
- Talent level
- License duration (in months)
- License cost
- Click "License Content" to acquire the license
Licensed content is generally cheaper than commissioning but expires after the license duration. The selection of licenses refreshes periodically.
Content Licensing Tips
- Licensing is a cost-effective way to quickly build your library
- Look for high-quality content with long license durations
- Remember that licensed content will expire, so plan accordingly
- Balance licensed content with commissioned content for sustainability
Marketing Campaigns
Promoting your service to attract new subscribers.
Available Marketing Campaigns:
| Campaign Type | Cost | Potential New Subscribers |
|---|---|---|
| Social Media Campaign | $500,000 | 5,000 - 15,000 |
| Television Ads | $2,000,000 | 20,000 - 50,000 |
| Influencer Partnership | $1,000,000 | 10,000 - 30,000 |
| Podcast Sponsorship | $300,000 | 3,000 - 10,000 |
| Brand Collaboration | $1,800,000 | 18,000 - 45,000 |
| Premiere Event | $1,500,000 | 5,000 - 20,000 |
| Holiday Promo Bundle | $1,200,000 | 12,000 - 32,000 |
| Billboard Campaign | $1,500,000 | 15,000 - 35,000 |
| Stadium Sponsorship | $25,000,000 | 40,000 - 100,000 |
The effectiveness of marketing campaigns depends on your content quality - better content leads to more new subscribers from marketing.
Pricing Strategy
Setting your monthly subscription price.
How to Adjust Pricing:
- Click the "Adjust Subscription Price" button
- Move the slider to set a new price (between $4.99 and $19.99)
- Click "Confirm New Price" to implement the change
Pricing affects both subscriber acquisition and retention. Higher prices generate more revenue per subscriber but may lead to subscriber loss. Lower prices attract more subscribers but reduce per-subscriber revenue.
Pricing Warnings
- Price increases can cause significant subscriber churn
- The impact of price changes depends on your content quality and competitors' prices
- Sudden large price changes have a stronger negative impact than gradual changes
Promotional Events
Special limited-time promotions to boost subscriber growth.
Available Promotional Events:
- Free Trial Weekend: Offer a free weekend to attract new subscribers
- Bundle Deal: Partner with another service for a discounted bundle
- Student Discount: Offer a special discount for students
- Premium Content Early Access: Give subscribers early access to anticipated content
Each promotion has different costs and potential subscriber impacts. Some promotions also provide additional benefits like reduced churn rate.